A Brief History of Olympus

Olympus Australia Pty Ltd represents many years in planning and will set new standards in delivering a range of quality services and products to the Australian market.

The creation of two divisions, a Medical Products Group and Precision Instrument Division will provide focus, growth and expansion in the range of services for the healthcare, scientific and industrial sectors.

Following the lead of its Japanese parent Olympus Optical Co. Ltd., Olympus Australia Pty Ltd. Will provide quality without compromise - an international trademark this company has strived for in all areas of the market.

This company brings to Australia the support and expertise gained internationally as world leaders in endoscope and microscope markets.

A Company Overview

Precision Instruments Division

In 1994 Olympus Tokyo identified a strategic approach for the years following based on the words: "Change and Challenge". Described as two sides of the same coin, these words hold true for the future of its most recent addition - Olympus Australia.

Emerging in a highly contested market we sought to distinguish ourselves from our competitors, a task made difficult by similarity in product and the geographical enormity of delivering services on a national basis.

It was mutually agreed that a key objective in the establishment of Olympus Australia was to create an Environment conductive to improving the effective delivery of services to our customers.

It became apparent that as our business supported different products and applications, so too should the structure that supported them.

The creation of the Precision Instrument Division commits resources to the areas of Research, Biotechnology and the Industrial market. Each business unit is headed by a Business Development Manager who has responsibility for ensuring customer satisfaction is achieved through a structured, industry specific approach.

It is the philosophy of the Precision Instrument Division to become partners in your business. To offer solutions to your problems and provide the variety and levels of support which will add most value to your organisation.

Embracing four basic principals, the Precision Instrument Division will continue to improve upon existing levels of service provided to customers through: efficiency, accountability, innovation and professionalism.


Medical Instruments Division

The Medical Instrument Division is responsible for the marketing and distribution of high technology Olympus medical instruments in Australia, and through Olympus' respective agent and dealers in New Zealand, Papua New Guinea, New Zealand, Tahiti and the South Pacific region.

The Medical Instrument Division encompasses a broad range of Endoscopy and Endo-Surgical instruments, with particular emphasis in the fields of Gastro endoscopy, Colonoscopy, Bronchoscopy and the entire spectrum of Endoscopic surgery, including Laparoscopy, Urological endoscopy, Hysteroscopy and Arthroscopy.

The mission of the Medical Instruments Division is to make a total commitment to the customers. This commitment is a package consisting of a superior product range, dedicated sales force, professional marketing team and superior service by our Customer Technical Support team.

To enhance this total package, the management team are continually striving to develop an environment where staff participate in ongoing training programs, pursue a clear understanding of the customer's needs, and develop the ability to respond to customer's requirements in a socially responsible way.


Customer Service and Technical Support

The Customer Technical Support team is an integral part of the total quality service program together with sales and marketing.

The engineers of the Customer Technical Support team are highly skilled and have received thorough Olympus technical training, both in Australia and overseas, and have extensive field service experience.

Combining this level of technical expertise with the Olympus philosophy "pursuant of customers' satisfaction", we set the goal of providing a speedier response and repair time for both major and minor repairs of Olympus medical instruments.

The Customer Technical Support team offers a number of services that includes: user training and maintenance, installation, seminars and workshops on equipment applications and endoscope cleaning.